Felicity Kitson

I love telling stories for the greater good. For the last five years I have worked in the fundraising sector, crafting copy to save koala forests, buy hospital equipment for sick kids and bring safe water to disadvantaged communities. I'm so grateful to have found this niche where when I can use my writing skills to make a difference. 


I've also spun words and ideas for many other sectors, including tourism, health and finance.  I write with clarity, impact and authenticity, whether you want a seductive travel piece or hard-hitting digital activism. I'm a word nerd, who won’t rest until I’ve nailed just the right style and rhythm for your brand, message and medium.

"I hired Felicity for a short-term freelance position and very quickly realised I'd be insane not to keep her for as long as possible. She is a highly skilled writer, able to incorporate client requests, sector idiosyncrasies and direct response tactics into compelling and cohesive copy. She is agile, and able to jump from short reach-out-and-grab-you social media content to involved long-form pieces. Her work, always delivered on time, is mature and deft. As a bonus she is a delight to work with.

Mary Anne Plummer, Creative Director, Pareto Fundraising

“Felicity was an absolute joy to work with. Dedicated, talented and ridiculously quick. Felicity helped us research and then create the content for the international website of a global property and infrastructure company. Her output was exceptional, as was her self motivation and dedication."

Chris Lamont, Independent Brand Language Consultant, United Kingdom 

“Felicity always followed brief, sought clarification on issues, was sound in her research of new topics and delivered her copy to schedule. As a writer she is eloquent, creative and consistent in style and brand messaging. Felicity wrote the foundation copy for Australia.com and eight discreet editions, as well as SEO project copy." 

Barbara Durance, Content Editor, Digital Marketing, Tourism Australia


“Having worked with numerous copywriters over the years I can honestly say that Felicity is one of the best. Her ability to swiftly grasp a concept and translate that into attention-grabbing copy that really drives a ‘call to action’ from the reader is a rare talent. I highly recommend Felicity for all your copywriting needs.”

Julie E. Green, National Channel Manager - Newsagents, Bauer Media Group