Felicity Kitson

I tell stories with clarity, impact and authenticity – whether you want a seductive travel piece or hard-hitting digital activism. That’s because I’m a word nerd who won’t rest until I’ve nailed just the right style and rhythm for your brand, message and medium.

As a gun copywriter, I’ve crafted words and ideas for a huge range of sectors, including fundraising, tourism, health and finance.

In the great tradition of nimble New York creatives, I’m also a performance poet, dancer and ex-pat Australian.

Digital two-step campaign

I wrote all the social media for this incredibly successful campaign for Australia for Dolphins. Its aim was to make the World Association of Zoos and Aquariums (WAZA) stop endorsing aquariums involved in the bloody Taiji dolphin hunts. On top of more than 80,000 petition signatures and 40,000 new email subscribers, the campaign won massive engagement on social media and led to WAZA suspending members who were buying Taiji dolphins.